Google+ adwebster - Davos Klosters branding

Davos Klosters branding campaign

Case Study as PDF
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Challenge

  • Branding for the ski region in the low season (November – December)
  • Announcement of the promotion: free ski pass for every overnight booking
  • Generation of traffic on the ski region homepage
  • General increase in the awareness level for the target group: winter sports enthusiasts, families and young people
     
Solution

  • Increased awareness via expanding engagement ad (160 x 600 -> 600 x 600) with video content
  • High basic reach in the Royal Network, combined with targeting to minimise wastage
  • Different vertical channels for efficient advertising to potential customers
     
Result

  • During the entire run time, the CTR stayed at a stable and very high level of 0.860%
  • The performance of the family targeting achieved an excellent CTR of 1.180%
     
« Collaborating with adwebster has enabled us to run a campaign with as little divergence loss as possible. The combination of various channels and targeting methods allowed us to offer unique advertising to customers, which is reflected in the excellent CTR. The campaign was a complete success for us as well as for the customer due to the efficient mode of operation as well. »

Martina Sager, Online Marketing and Social Media, SPOT Advertising