Google+ adwebster - Greenpeace lead generation

Greenpeace lead generation

Case Study as PDF
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Challenge

  • To generate the greatest possible awareness about bees dying out
  • Collection of signatures for a petition for the protection of bees
  • Generation of financial donations
Solution

  • Booking of the LOHAS (lifestyle of health and sustainability) channel to reach specific users with a sustainable and healthy lifestyle
  • Additionally, a reach campaign in the Royal Network, with family targeting
  • Integration of a conversion pixel to measure the conversion rate for the collection of signatures and the generation of financial donations
Result

  • The campaign achieved an above-average CTR of 0.16%
  • For the petition, an excellent conversion rate of 40.79% was attained
  • The campaign for donations finished with a very good conversion rate of over 12%
"Through our collaboration with adwebster, our campaign to protect bees was communicated very efficiently to the right target groups. At the same time, we benefited from above-average CTRs and subsequently from unusually high numbers of leads as well as donations generated as a consequence. Thanks to adwebster, the required number of signatures for the petition to protect bees was also reached in record time. We are very glad to have found a strong advertising partner in adwebster. "

Steff Kerkhof, New Media Fundraiser, Greenpeace Switzerland