Google+ adwebster - Listerine pre-roll

Listerine pre-roll

Case Study as PDF
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Challenge

  • Increase awareness of the Listerine mouthwash solution product line by means of an InStream video campaign
  • VAST hosting of a 21 second promotional video by adwebster
  • Generate traffic for the Listerine landing page
Solution

  • Placing a pre-roll video on the most well-known Swiss websites in the adwebster video network
  • Setup and delivery via VAST 2.0 video technology
  • Daily optimization for the best possible click rate and play rate
Result

  • An excellent average click rate of 6.059 % was achieved during the campaign's four-week run
  • 96.01 % started the video, 71.9 % watched up to the middle of the video, and an excellent 58.02 % watched the whole video through to the end
     
« By using the adwebster video network, we have achieved the best overall performance across all placements for this campaign. The optimization quality within the individual publishers underlines the extensive technical know-how of a preferred partner. Thus, the course of the campaign provides a representative example of the successful collaboration for the realization of innovative and flexible circuitry and advertising formats. In addition, we appreciate the personal effort which manifests itself as excellent customer service. »

Philipp Kühne, Senior Account Manager, Isobar Switzerland AG