Google+ adwebster - Swissquote lead campaign

Swissquote - lead generation

Case Study as PDF

  • Generation of awareness for the special offer "receive CHF 200 when you open an account"
  • Generation of new accounts at Swissquote
  • Optimisation with regard to net reach, CTR and CPL

  • Use of pre-roll video ads and interactive layer ads for the awareness push
  • Standard IAB advertisements for reach and contact optimisation. Banners activated in sequence with video ads
  • Daily screening of performance and optimisation with regard to profiles and placements

  • Due to the daily optimisation, the CTR was increased by over 700% (0.099% -> 0.701%)
  • The pre-roll video ads finished with an outstanding CTR of 8.657%, and the interactive layer ad with 0.863%
  • 2,039 enquiries about opening an account were generated in total
« adwebster far exceeded our expectations. The campaign was planned very professionally and was delivered extremely successfully. We were particularly impressed by the daily optimization and the resulting increase in performance. The interaction between video and banner advertising worked excellently. We will certainly consider adwebster for subsequent campaigns. »

René Schwarz, Partner Maxomedia AG