Google+ adwebster - Rivella brand impact

Rivella brand impact

Case Study as PDF
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Challenge

  • Generation of high brand impact in the core target group
  • Generation of visitors to the Rivella website
  • Generation of Facebook likes on the Rivella Facebook fan page
     
Solution

  • Channel mix containing Sport channel and Homemaker channel
  • Use of engagement ad in a special impact advertising format (expandable format with video and different interactive elements)
  • Daily optimisation with regard to the interaction rate
Result

  • The average CTR was a very good 0.318% (Sport channel) and 0.319% (Homemaker channel) throughout the entire run time
  • The advertising intensity was distributed evenly over all short flights and accordingly could be kept high
     
« Booking the adwebster theme channels was a highly efficient opportunity for us to reach the target groups of this campaign with very low divergence loss and to generate additional Facebook fans for our customers. The entire booking, optimization and reporting process is very well worked out at adwebster. The excellent service quality is reflected in the consistently good campaign results. »

Andrea Hertli, Digital Manager, OMD See