adwebster can optimize each campaign according to predefined objectives or favor the best locations (banner locations) for a given situation with respect to one or several KPI(s) by auto-optimization. In addition to this system-supported, automatic optimization, a dedicated adwebster account manager checks a campaign several times a day and can manually adjust optimization algorithms if necessary.
Depending on your objectives, we will optimize for net reach (number of unique users reached while the campaign is running), click-through rate (percentage of users who click on the advertisement), conversion rate (e.g. making a purchase in an online shop), play rate (percentage of users who started your video advertisement), view time (average time spent by a user viewing your video advertisement), visibility rate (visibility of advertisement) or lead rate (e.g. filling in a form).
If you would like us to optimize your campaign with a different measurement parameter in mind, we will set this up as a custom event.