Utilise adwebster's multiscreen technology and generate strong «awareness» in your target group with a single booking in the modern live advertising network. Communicate your advertising message accurately on all devices used by your target group by means of large-scale advertising banners, video advertising or highly effective mobile ads.
The adwebster network consists of more than 500 premium websites and reaches 5.8 million unique users in Switzerland. A total of more than 1.5 billion customer contacts are generated per month.
The adwebster technology of «screen-optimised device identification» will ensure that you achieve qualitative contact with your target group. Utilise ALL SCREEN IMPACT for your sales promotion and/or to promote brand awareness with wide coverage. You will prevent scattering loss by means of personal targeting and guaranteed contact monitoring. The adwebster tech system centrally delivers campaigns on different devices with correspondingly appropriate banner or video files. Individual performance indices flow live and directly into the optimisation algorithm.
Synchronised campaign planning for various products staged by means of multiscreen advertising messages: Display, Video and Mobile.
The adwebster tech system centrally delivers campaigns on different devices with correspondingly appropriate banner or video files. Individual performance indices flow live and directly into the optimisation algorithm.
Demographically proven: Greatest coverage in Switzerland
Detailed and neutral queries can be conducted within the digital advertising medium by means of panel surveys to determine coverage and target group affiliations. The chart shows the analysis of an Omnicom customer campaign via the «D.O.C.» (Demographics on Campaign, by Omnicom Media Group) panel product. The adwebster network achieved by far the greatest coverage and the best price-performance ratio.
PDF Download: Marketing & Kommunikation 3/14 – Case Study All Screen Impact
Interview Michel Lazecki Marketing & Kommunikation 3/14 – Video Netzwerke
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