Google+ adwebster - Re-targeting


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Re-targeting is a powerful instrument in online marketing. It identifies users who completed or did not complete a specific action and can address these users again in the adwebster premium network. An extremely large live network is required as a basis for re-targeting to work; otherwise the flagged users are not found again. adwebster can make this network available to you.

Examples of the use of re-targeting:

E-commerce: A user visits an online shop, adds products to their shopping basket and then goes to the checkout page, but does not buy the products. You can now use your advertising to specifically motivate these "shopping basket abandoners" once more to complete the purchasing process. Why did the user not buy the product? Were the shipping charges too high? Was the product too expensive? You can find out. We can first display three advertisements to this user without any special discount. If the user does not click on these banners, we show them three advertisements with a 10% discount. If the user still does not click on the banners, we also offer them free shipping. The users who have bought this product are flagged on the "thank you for shopping" page so that they can be excluded from re-targeting.
Present in the decision-making process: In the case of products or services for which the decision process takes a long time (e.g. travel, insurance, loans, etc.), re-targeting is a useful instrument to achieve "top-of-mind awareness" among users during the decision process. If a user visits an insurance website and finds out what the company has to offer, you can build up an extremely high advertising intensity for this very user and decisively influence them.
Search re-targeting: With its re-targeting technology, adwebster can determine which channel a user employed to find your offer. If you are using search marketing, we can specifically flag a user who has already shown a high level of interest by actively searching for and clicking on your offer. It is then a matter of convincing the user to become a customer. You can address these "high potentials" separately and convert them into customers by means of special promotions, for example.