Google+ adwebster - Time targeting

Time targeting

Display your advertising only on specific days and/or at specific times.

You can book a campaign with so-called time targeting. This means that the banners are displayed only at specific times of the day (e.g. 11:00 a.m. to 11:45 a.m.). Time targeting is also referred to as "dayparting" or "daypart targeting".
Depending on the product or service, it may make sense to concentrate the advertising intensity within specific time slots. The relevant time slots can be defined before the campaign begins or they can be automatically optimised. With the second option, the adwebster system measures the performance of a campaign (when do the most clicks occur and which products and/or services are purchased at which times) and optimises each banner tag to get the best possible ROI for the customer.

Example of the use of time targeting:

For a fast-food chain, it makes sense to advertise more intensively when potential consumers are in an appropriate frame of mind. Therefore the advertising intensity for such a campaign can be massively increased between 11:00 a.m. and 11:55 a.m. to entice hungry customers into a restaurant.